Before starting
- Inventory current pages and URLs
- Identify strong pages in analytics and search data
- List key audience questions
- Assign content ownership and approval
- Document forms and integrations
Design and content
The home page should clarify what the organization does, for whom and the next visitor action in the first screen. The design system should define typography, color, spacing, component states and mobile behavior together.
Technical migration
- One-to-one redirect plan for old URLs
- Canonical and hreflang checks
- Structured data and social cards
- Image sizing and font-loading strategy
- Form, analytics and search verification
After launch
Monitor 404s, form delivery, conversions, Core Web Vitals and search visibility. Keep a backup of the previous site and a rollback plan ready before launch.